{"id":455,"date":"2015-04-02T08:37:32","date_gmt":"2015-04-02T08:37:32","guid":{"rendered":"http:\/\/www.pamina-business.com\/?p=455"},"modified":"2015-04-01T14:04:18","modified_gmt":"2015-04-01T14:04:18","slug":"le-mittelstand-piece-centrale-de-leconomie-allemande","status":"publish","type":"post","link":"https:\/\/www.pamina-business.com\/en\/le-mittelstand-piece-centrale-de-leconomie-allemande\/","title":{"rendered":"Le Mittelstand : pi\u00e8ce centrale de l&#8217;\u00e9conomie allemande"},"content":{"rendered":"<p>Une r\u00e9cente campagne publicitaire tr\u00e8s originale a mis en lumi\u00e8re les petites et moyennes entreprises du Mittelstand Outre-Rhin. Un spot t\u00e9l\u00e9 des chambres de m\u00e9tiers allemandes fait ainsi la promotion des m\u00e9tiers de l&#8217;artisanat pour les jeunes.<\/p>\n<p>Ces PME repr\u00e9sentent 99,6 % des entreprises priv\u00e9es dans le pays. Il peut s&#8217;agir de soci\u00e9t\u00e9 industrielles de taille moyenne, mais aussi des start&#8217;s up et d&#8217;entreprises artisanales traditionnelles; toutes reposent sur les m\u00eame crit\u00e8res de fonctionnement : elles sont familiales, implant\u00e9es dans leur r\u00e9gion d&#8217;origine, et s&#8217;appuie sur la formation en alternance de leurs apprentis.<\/p>\n<p>Le secteur autour de Karlsruhe et de Baden-Baden enregistre ainsi 18.00 entreprises artisanales, avec 1.300 nouveaux immatricul\u00e9s en 2013 et\u00a0 7.000 apprentis actuellement en formation.<\/p>\n<p>Cependant le secteur du Mittelstand se heurte \u00e0 un manque de main d&#8217;oeuvre, le spot publicitaire, visible sur YouTube et intitul\u00e9 &#8220;<a title=\"Video YouTube Mittelstand\" href=\"%20www.youtube.com\/watch?v=8wDxGCffOJM  \" target=\"_blank\">Das Handwerk 2014 : St\u00fcrzt euch drauf<\/a>&#8221; compte attirer de nouveaux jeunes vers le Mittelstand.<\/p>\n<p>Source : Institut de recherche pour le Mittelstand (IfM) Bonn<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Une r\u00e9cente campagne publicitaire tr\u00e8s originale a mis en lumi\u00e8re les petites et moyennes entreprises du Mittelstand Outre-Rhin. Un spot t\u00e9l\u00e9 des chambres de m\u00e9tiers allemandes fait ainsi la promotion des m\u00e9tiers de l&#8217;artisanat pour les jeunes. Ces PME repr\u00e9sentent 99,6 % des entreprises priv\u00e9es dans le pays. Il peut s&#8217;agir de soci\u00e9t\u00e9 industrielles de [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-455","post","type-post","status-publish","format-standard","hentry","category-economie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le Mittelstand : pi\u00e8ce centrale de l&#039;\u00e9conomie allemande - PAMINA Business Club<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.pamina-business.com\/le-mittelstand-piece-centrale-de-leconomie-allemande\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le Mittelstand : pi\u00e8ce centrale de l&#039;\u00e9conomie allemande - PAMINA Business Club\" \/>\n<meta property=\"og:description\" content=\"Une r\u00e9cente campagne publicitaire tr\u00e8s originale a mis en lumi\u00e8re les petites et moyennes entreprises du Mittelstand Outre-Rhin. 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