{"id":2776,"date":"2017-10-09T07:47:37","date_gmt":"2017-10-09T07:47:37","guid":{"rendered":"http:\/\/www.pamina-business.com\/?p=2776"},"modified":"2017-10-03T07:51:34","modified_gmt":"2017-10-03T07:51:34","slug":"boehli-en-forte-croissance-en-alsace-du-nord","status":"publish","type":"post","link":"http:\/\/www.pamina-business.com\/de\/boehli-en-forte-croissance-en-alsace-du-nord\/","title":{"rendered":"Boehli en forte croissance en Alsace du Nord"},"content":{"rendered":"
\n

Dans le cadre de ses contacts r\u00e9guliers avec les dirigeants d’entreprises en Alsace, l’ADIRA a eu l’opportunit\u00e9 de rencontrer Rapha\u00ebl Wurtz, Directeur de l’usine Boehli et Anita Schaeffer, Directrice Commerciale et Marketing.
\nBoehli<\/a> d\u00e9veloppe son savoir-faire et l’un des produits traditionnels alsaciens les plus pl\u00e9biscit\u00e9s dans le monde : la bretzel\u00a0!
\nAvec l’ouverture de la Fabrique \u00e0 Bretzels, nouveau site touristique et l’investissement dans une nouvelle ligne de production, Boehli se d\u00e9veloppe fortement \u00e0 Gundershoffen. Nous tenons \u00e0 saluer cette bonne nouvelle pour l’\u00e9conomie alsacienne. <\/strong><\/p>\n

 <\/p>\n

\"Boehli<\/strong>
\nL’histoire de Boehli remonte \u00e0 1935, lorsque Marcel Boehli exploite une boulangerie-\u00e9picerie \u00e0 Gumbrechstshoffen, dans le nord de l’Alsace. Il produit \u00e0 l’\u00e9poque des bretzels fra\u00eeches, en p\u00e2te lev\u00e9e, incrust\u00e9es de grains de sel, qui connaissent un fort succ\u00e8s : elles sont distribu\u00e9es dans toute la r\u00e9gion dans les caf\u00e9s-restaurants.<\/p>\n

En 1952, voyant la demande s’accro\u00eetre et pour se lib\u00e9rer des contraintes de conservation de ses produits, Marcel Boehli se lance dans la fabrication de bretzels s\u00e8ches, plus petites et cuites \u00e0 c\u0153ur, pouvant se conserver plusieurs mois. Il acquiert du mat\u00e9riel permettant une fabrication \u00e0 plus grande \u00e9chelle et, sa petite entreprise s’industrialisant, \u00e9largit sa gamme de produits. Les sticks s’ajoutent aux bretzels, variant la forme tout en gardant la m\u00eame recette de base.<\/p>\n

A sa retraite, en 1967, Marcel Boehli confie son entreprise \u00e0 sa fille, Colette Nagel, qui \u00e9tend la commercialisation et d\u00e9veloppe la production.<\/p>\n

Quand Edouard Meckert rach\u00e8te la soci\u00e9t\u00e9 Boehli en 1998, il investit dans la construction d’une nouvelle usine de 2\u00a0000 m\u00b2 \u00e0 Gundershoffen et insuffle une nouvelle dynamique \u00e0 l’entreprise.<\/p>\n

En 2016, un nouvel agrandissement de 500 m\u00b2 a permis d’avoir la surface suffisante pour accueillir 2 nouvelles lignes de fabrication et construire un lieu ouvert au public, la Fabrique \u00e0 Bretzels.<\/p>\n

Aujourd’hui, la soci\u00e9t\u00e9 Boehli emploie 75 salari\u00e9s, occupe 5\u00a0000 m\u00b2, dispose de 6 lignes de production et sort plus de 6 000 tonnes de produits par an. Elle propose une gamme de 150 r\u00e9f\u00e9rences \u00e0 partir de ses produits de base : bretzels, sticks et rondzels, et a \u00e9galement d\u00e9velopp\u00e9 une gamme bio. Elle r\u00e9alise 30\u00a0% de son chiffre d’affaires \u00e0 l’export (Allemagne, Belgique, Italie, Liban, Koweit, Chine, Japon, Egypte…).<\/p>\n

En juin 2017, Boehli a officiellement lanc\u00e9 la Fabrique \u00e0 Bretzels, lieu touristique pour accueillir des visiteurs et leur faire d\u00e9couvrir les secrets de l’invention et le process de fabrication des bretzels. L’investissement dans ce nouveau lieu s’est \u00e9lev\u00e9 \u00e0 1,5 millions d’euros, 25\u00a0000 visiteurs y sont attendus chaque ann\u00e9e.<\/p>\n

Source<\/em> : ADIRA www.adira.com<\/a><\/p>\n

Contact<\/em> : alexandre.michiels@adira.com<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Dans le cadre de ses contacts r\u00e9guliers avec les dirigeants d’entreprises en Alsace, l’ADIRA a eu l’opportunit\u00e9 de rencontrer Rapha\u00ebl Wurtz, Directeur de l’usine Boehli et Anita Schaeffer, Directrice Commerciale et Marketing. Boehli d\u00e9veloppe son savoir-faire et l’un des produits traditionnels alsaciens les plus pl\u00e9biscit\u00e9s dans le monde : la bretzel\u00a0! Avec l’ouverture de la […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[65,47],"tags":[],"class_list":["post-2776","post","type-post","status-publish","format-standard","hentry","category-economie","category-industrie-fr"],"yoast_head":"\nBoehli en forte croissance en Alsace du Nord - PAMINA Business Club<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pamina-business.com\/boehli-en-forte-croissance-en-alsace-du-nord\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Boehli en forte croissance en Alsace du Nord - PAMINA Business Club\" \/>\n<meta property=\"og:description\" content=\"Dans le cadre de ses contacts r\u00e9guliers avec les dirigeants d’entreprises en Alsace, l’ADIRA a eu l’opportunit\u00e9 de rencontrer Rapha\u00ebl Wurtz, Directeur de l’usine Boehli et Anita Schaeffer, Directrice Commerciale et Marketing. 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